Privacy Policy

Last Updated: January 20, 2026

Introduction

Reboot Rx, Inc. (“Reboot Rx,” “we,” “our,” or “us”) is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, and protect information when you visit our website, download educational materials, or sign up for updates.

Our goal is to help visitors learn about affordable cancer treatments based on repurposed generic drugs - without tracking individuals or building personal profiles.

By using our website, you agree to the terms of this Privacy Policy.

Contact Notification

For any questions or requests related to this Privacy Policy, please contact us at:

Email: privacy[at]rebootrx[dot]org

Information We Collect

Information You Provide Voluntarily

You may choose to share limited information when you:

  • Fill out a form to download a resource or sign up for our newsletter

We collect:

  • Name

  • Email address

When signing up for the newsletter, names and email addresses are transferred to and stored on secure servers managed by Mailchimp (The Rocket Science Group LLC, d/b/a Mailchimp, a subsidiary of Intuit Inc.) in the United States.

Mailchimp uses cookies, web beacons, and other tracking technologies to collect information about interactions with emails, including whether an email was opened or links were clicked. This helps analyze the performance of campaigns.

Information We Collect Automatically (Analytics)

We use Google Tag Manager (GTM), Google Analytics 4 (GA4), BigQuery, and Looker Studio to understand how people use our site.

These tools help us see trends such as:

  • Which pages are most visited

  • How long visitors stay on a page

  • Where visitors arrive from (e.g., search, email, social media)

  • When people click on a call-to-action or submit a form

Data Collection and Identifiers

GA4 collects data using pseudonymous identifiers (such as a randomly generated user_pseudo_id) to distinguish between unique users over time and to understand their journey across our site. This data is not anonymous upon collection.

However, we do not use this data to personally identify you. We do not merge this analytics data with any personal information (like your name or email) that you may provide to us elsewhere. Furthermore, GA4 is configured to automatically anonymize IP addresses immediately upon collection, so we can see general geographic data (like your city or region) but cannot see your specific IP address.

Cookies and Consent

Our website uses Google Consent Mode v2 (Advanced) to honor your privacy choices.

  • When you accept cookies, GA4 records full analytics events

  • When you deny cookies, GA4 sends only cookieless, non-identifying pings that let us estimate overall traffic

  • You can change or withdraw your consent at any time through your browser settings

We do not use advertising, social media, or other non-essential cookies.

How We Use Information

We use the information we collect to:

  • Provide educational materials and updates you request

  • Improve our website’s design and content based on aggregated analytics

  • Evaluate engagement with our resources and outreach efforts

  • Comply with applicable laws and nonprofit data-management standards

We do not sell, rent, or trade personal data.

Data Sharing

We share data only with trusted service providers that enable our website and analytics:

  • Squarespace – website hosting

  • Google Tag Manager / GA4 / BigQuery / Looker Studio – analytics and data visualization

  • Google Sheets / Drive – secure internal data storage

  • Mailchimp – subscription form processing and list management

These vendors act as data processors under GDPR and CCPA and follow Google’s security and encryption standards.

Analytics dashboards are accessible only to authorized Reboot Rx team members.

Data Security

We use:

  • Google’s built-in encryption for all stored and transmitted data

  • Two-factor authentication (2FA) on Google Drive and related services

  • Role-based access controls so only specific team members can view data

Data Retention

We retain analytics and contact information only as long as necessary to fulfill the purposes outlined above or as required by law.

When data is no longer needed, it is deleted or aggregated so it can no longer be linked to any individual.

Your Rights

Users can opt out of a mailing list at any time by clicking the "unsubscribe" link included in every email sent.

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal data (“Right to Be Forgotten”)

  • Object to or restrict certain types of processing

To make any of these requests, please email privacy[at]rebootrx[dot]org with the subject line “Privacy Request.”

Compliance

This Privacy Policy complies with:

  • California Consumer Privacy Act (CCPA)

  • General Data Protection Regulation (GDPR)

Our website is primarily intended for U.S. visitors, but we strive to meet international privacy standards.

Changes to This Policy

We may update this Privacy Policy periodically.

The “Last Updated” date at the top reflects the most recent revision.

Any significant changes will be posted here.